Liam Nickerson - Digital Creative
Liam Nickerson is a resourceful digital producer, creative/art director who leverages practical know-how and strong storytelling skills to create unique work. He wants to love his job, work with nourishing people and ultimately do great work.
CBC — Associate Creative Director, CBC Sports Online
Working, designing with broadcast and communications to deliver the best digital Sports products in Canada. Integrating creative across platforms so that the Sports online and mobile presence presents a compelling and competitive consumer face.
70 Main Street – Creative Designer
May 2011 – Present
Art direct, conceptualise and produce prototypes for interactive and traditional media campaigns, with a strong emphasis on the digital aspect of the execution. Working directly with the Creative Director to hash out new ideas and activations. Illustration.
CBC – Producer, CBCSports.ca
April 2008 – May 2011
With a focus on design, user experience, and driving site traffic, works within Sports to conceive, prototype and execute online projects, with the intention of driving revenue to the site, growing the brand and serving the Canadian sports fan. Engages with the editorial and development teams to flush out daily and long-term production requirements and potential pitfalls using an agile and reactive approach to manage difficulty and extremely tight deadlines. Works with external sponsors to help realise their goals within the Sports umbrella.
Freelance – Designer/Art Director
January 2004 – Present
Quality assurance and direction for graphic design work and implementation of visual systems for online prototypes. Has overseen various freelance designers, developers, and journalists on web and print projects, ultimately handling creative decision-making on vision and focus. Creates work that follows a flexible process as well as being clean and professional in execution; a process which emphasizes quickly delivering dynamic, elegant products that specifically meet client needs. Work has included pro–bono for The Jane Goodall Institute, WWF-Canada, ACT, and Canadian Breast Cancer Foundation.
TSN, The Sports Network – Creative Designer, TSN.ca
September 2005 – March 2008
Designed, and/or art-directed and implemented web properties and applications for TSN.ca and relaunched their website to acclaim in the process. Integrated all modes of design into a coherent vision for TSN Digital. Used new technologies to prototype and visually design robust web components, as well as improve user experience and launch sales and marketing initiatives.
Discovery Channel Canada Online – Multimedia Editor/Senior Graphic Designer
January 2000 – September 2005
Designed, directed and implemented dozens of web sites and applications for Discovery Channel and CTV. Relaunched numerous large websites based on input from stakeholders: creative leads to business analysts. Helped print designers apply and expand their campaigns to the Internet. Created interactive exhibits for such organizations as Science North and the National Aviation Museum. Worked with sponsors to excute their campaigns under CTV brands.
Martinet Development Corp. – Designer
May 1998 – January 2000
Developed kiosk, web, and CD-ROM applications as well as GUIs for companies including Nortel and NCR, building wizard systems geared towards empowering end-users in banking, and day-to-day kiosk use. Implemented design systems for online retailers, integrating their storefronts into large, demographically-friendly, magazine-style kiosk interfaces.
Selected for Canada Innovates
Finalist – Canadian New Media Awards Designer of the Year (2002)
Nominated – Gombe 40 - Eppy Awards Best Special Feature in an Internet Service
Web50 - TSN.ca
Web50 - liamnickerson.com
Seneca College, Design Arts – DEA, (graduated with honours)
McGill University, B.A. in English Literature
325–51 Lower Simcoe Street